Shelf Ready Packaging
In hand with the changes in the retail market we offer many variants for Shelf Ready Packaging (SRP) / Retail Ready Packaging (RRP). The objective of our SRP/RRP’s is to increase the primary pack sales and increase your brand awareness.
Our SRP/RRP’s are designed to be uncomplicated to pack and withstand transportation to store. Once the packaging arrives in store, they must be easy to identify and recognize, often with simple graphics and pictorial instructions. It is imperative that all Shelf Ready Packaging / Retail Ready Packaging open effortlessly - usually within seconds and provide a good fit for the shelf. Once on the shelf, presentation is a key factor. There must be a clear link between the primary and secondary packaging to achieve good presentation and catch the eye of the consumer.
Finally, our Shelf Ready Packaging / Retail Ready Packaging will be straightforward to dispose of and contribute to reducing packaging waste.